The Danish high-impact template company Adnami has entered into a partnership with the Swedish tech company SeenThis, who, among other things, has developed a streaming technology for video ads. The partnership will enable Adnami to facilitate high-quality video streaming through innovative and engaging high-impact templates.
“The potential of digital advertising in both display and video today is restricted by a lack of innovation – not just around the creative – but around the ad formats themselves. Great creatives and high-quality video productions deserve a great canvas and, in our partnership with SeenThis, we have found a partner who shares that belief” says Adnami CEO, Simon Kvist Gaulshøj.
It is probably not a surprise to any marketer that the creative is hugely important in driving advertising effectiveness. But the fact that it accounts for up to 2/3 of the sales contribution coming from digital advertising is a surprisingly high number to many. According to an advertising sales contribution study conducted by Nielsen, the creative accounts for a whopping 63% of the contribution to sales from digital advertising. SeenThis’ adaptive streaming technology enables video ads to start playing instantly in maximum quality, which solves the issues with long load times and poor-looking creatives.
”The goal for all advertisers is to make every pixel count. By combining our technology with Adnami’s, they can deliver high-impact formats in maximum quality, with minimal load times, to create a unique offer for advertisers.”, says SeenThis’ Director of Growth, Thomas Houge.
“Brands are always on the look-out for new and better ways to advertise, and the combination of high-definition video creatives delivered through captivating high-impact templates within a premium publisher context is something the market has been starving for”, says Dentsu Aegis Head of Technology, Stefan Jin Hansen.
The partnership is live in the UK and the Nordic countries and is planned to be extended further within 2020 and 2021.
If you want to know more, please feel free to get in touch with Adnami CEO Simon Kvist Gaulshøj at +453132 2829 or [email protected]